I’m here to tell you once and for all.
Yes, I know . . . this is a little off the beaten path for me.
I usually write about financial topics, given that I’m a professional financial planner. But occasionally some NIGO aspect of the world (that’s Not in Good Order, in my professional parlance) comes to my notice with such frequency that I just can’t take it anymore. Sort of like the crescendo in Lucy in the Sky with Diamonds. It builds and builds, and you know that a climax is coming.
Well, today it peaked, and I’m compelled with great generosity of spirit (and indeed, humility) to set the English-speaking world right.
Ready? Here it is: data is the plural of the singular datum. There is your pronunciation: dāta with a long a. Not dăta with a short a. Never ever EVER.
Now that that’s settled, let’s turn our attention to the verb...