Is it DĀTA or DĂTA?

By Glenn J. Downing, MBA, CFP®

I’m here to tell you once and for all.

Yes, I know . . . this is a little off the beaten path for me. 

I usually write about financial topics, given that I’m a professional financial planner.  But occasionally some NIGO aspect of the world (that’s Not in Good Order, in my professional parlance) comes to my notice with such frequency that I just can’t take it anymore.  Sort of like the crescendo in Lucy in the Sky with Diamonds.  It builds and builds, and you know that a climax is coming. 

Well, today it peaked, and I’m compelled with great generosity of spirit (and indeed, humility) to set the English-speaking world right. 

Ready?  Here it is:  data is the plural of the singular datum.  There is your pronunciation:  dāta with a long a.  Not dăta with a short a.  Never ever EVER. 

Now that that’s settled, let’s turn our attention to the verb...

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